“Until lions start telling their own stories, hunters will always be heroes.” (African proverb)
There's never been a better time to work in corporate communications. Every organization, whether it is a company, an NGO or an institution, today has the chance to tell its stories in the first person, disintermediating their communications and reaching an audience the size of which may lead to an increase in scale thanks to digital. Lions still can't do it, but companies can start a new conversation with stakeholders. Because every company is now also a media company.
This is the challenging and fascinating environment of my daily work at Eni. As EVP, Communications Director, I'm in charge of external communications, digital strategy, data analytics, reputation management, and relations with consumers associations at Eni, an integrated enterprise working in the energy field, active in 60 countries with about 34,000 employees.
I'm responsible for Eni global communications, leading an in-house team of 50+ and several agency teams (Finsbury, Contently, Doing). I lead the development and execution of communications strategies to enhance and protect the company’s brand, reputation and corporate image on markets as diverse as Italy, France, Norway, Belgium, Egypt, Libya, Nigeria, Angola, Mozambique, Iraq, Venezuela, Indonesia, Pakistan, China, Myanmar, the U.S. and many more.
Together with my team, we have developed a new content strategy for Eni; created a company newsroom; launched a corporate minisite (eniday.com) and an innovative version of the corporate website (eni.com); launched a series of corporate social profiles and the CEO personal blog; started a brand new communications data analysis&big data project.
I'm a professional journalist with almost 30 years of experience in the media business. Before joinging Eni, I have worked at La Stampa and ANSA both in Italy and abroad. The legacy I'm bringing with me from my years in journalism is rooted in my experience in foreign policy and digital communications. I'm used to deal with crisis and a fast-paced working environment.
Between 2009 and 2015, I was Managing Editor and Digital Editor at "La Stampa", a leading European newspaper based in Turin, Italy. I have been a key member of the team that has worked on the transformation of a traditional newspaper founded in 1867 in an integrated digital news organization, creating an innovative "concentric circles" multiplatform newsroom.
I have also been a co-founder of the "Europa" partnership between La Stampa, Le Monde, El País, The Guardian, Gazeta Wyborcza and Suddeutsche Zeitung.
Before joining "La Stampa", I was U.S. Correspondent for the Italian news agency ANSA, covering every aspect of the American life for the Italian media. Among other things, I have covered the 2000 Bush-Gore electoral race for the White House; the first international Al Qaeda trial in Manhattan; the September 11, 2001 attack on America; the war in Afghanistan; the war in Iraq; the 2004 and 2008 presidential campaigns. I have visited and reported on the Guantanamo detention camp at U.S. Navy Guantanamo Bay base, Cuba. I have covered the 2008 financial crisis, and I have extensively reported on the American digital, energy and manufacturing businesses.
I teach a class on "Journalism innovation" at Master on Journalism, ALMED-Università Cattolica del Sacro Cuore, Milan. I studied Political Science at Università di Firenze, I hold an Associate of Arts degree in History from American Public University and a Corporate Affairs Certificate from the University of Oxford, Said Business School.
My latest book is "L'Ultima Notizia" (with Massimo Gaggi, Rizzoli 2010), an essay on digital transformation in the media business.