There's never been a better time to work in journalism and strategic communication. Every organization, whether it is a company, an NGO or an institution, today has the chance to tell its stories in the first person, disintermediating their communications and reaching an audience the size of which may lead to an increase in scale thanks to digital. Lions still can't do it, but companies can start a new conversation with stakeholders. Because every company is now also a media company.
I'm a professional journalist and communication expert with more than 30 years of experience in the media business. I have worked at La Stampa and ANSA both in Italy and abroad, and as Communication Director at Eni.
Per sei settimane, durante l'estate 2020, il Corriere della Sera mi ha affidato una serie dedicata a immaginare come alcune eccellenze di Torino verrebbero valorizzate se fosse una città americana. Sei puntate unite dal titolo "Torino, America", per provare a trovare nuove idee anche ricorrendo a qualche piccola provocazione. Qui sono raccolte le sei pagine con i link a Corriere Torino